Fietslabyrint

Fietslabyrint / Bike Labyrinth – Virtual Cycling Innovation for Healthcare and Home

Fietslabyrint (Dutch) and Bike Labyrinth (English) represent the same innovative company based in The Hague, founded in 2011 by CEO Ella Keijzer. The company has developed a virtual cycling system that transforms indoor exercise into an immersive, interactive experience through technology that connects exercise equipment to scenic cycling routes displayed on screens.

Core Technology and Concept

The system offers over 800 interactive virtual cycling routes from around the world, spanning Europe, North and South America, Africa, Australia, and Asia. When users stop pedaling on their exercise bike or movement trainer, the virtual route on screen pauses, creating a direct connection between physical movement and visual progression. At intersections, cyclists can choose their own direction using yellow and blue buttons, allowing personalized exploration of cities, villages, and natural areas.

Target Markets and Applications

The company serves two primary markets. In healthcare, Bike Labyrinth is widely used in elderly care facilities, disability care centers, rehabilitation hospitals, and physiotherapy practices. The system helps people who can no longer cycle outdoors independently to experience virtual bicycle tours while maintaining physical activity. For home users, the Fietslabyrint Thuis app works with popular hometrainers and exercise bikes, making indoor cycling more engaging and motivating.

Unique Features and Benefits

The realistic visuals combined with ambient environmental sounds create an immersive experience that triggers memories, provides distraction, and promotes social interaction. The system is compatible with specialized movement trainers like MOTOmed and THERA-Trainer, as well as consumer hometrainers from brands like Tunturi. Users can also create custom routes by filming their own cycling paths, and the company offers “Route Op Maat” (custom route) services.

Business Model and Location

Operating from BINK36 entrepreneurial hub in The Hague, the company offers subscription-based access with options for 2-year or 5-year unlimited offline access licenses. After the initial period, users can extend access annually and retain 12 favorite routes permanently. The system includes games and the ability to download additional routes, positioning itself as a comprehensive solution for virtual cycling experiences that bring the outdoors inside for those who need it most.

Unit H0 19

www.fietslabyrint.nl

www.bikelabyrinth.com